The Exley Chemical Company free essay sample

The company is having difficulties in producing a team concept within the departments. II. Causes 1. The product development division was given responsibility for market research, but the tasks of sales analysis and forecasting remained in the marketing division. 2. For each separate group of products, a project manager was appointed who was responsible for the coordination of all company activities for the product. 3. Estimates are usually based on the total product market rather than on Exley’s share, which often tends to inflate sales estimates. 4. Implementation of separate divisions to handle product development has disrupted the previous cohesive interaction between prior existing divisions. A new product development division has taken on a life of its own, opting to market its new developments instead of passing the new products to the other divisions to handle their usual responsibilities. Customer service is being handled in a different manner and there is inconsistency in calculating sales. We will write a custom essay sample on The Exley Chemical Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page III. Systems affected 1. the product development division 2. marketing division 3. engineering division Structural: Team building is necessary. Psychosocial: There is competition among the division for capital, labor, management, etc†¦Departments must be open, trusting, and share ideas. Technical: There is a lack of communication via the current networking system between the marketing and product development. Managerial: A clear chain of command is not defined. The division of work is unorganized. Managers have lost sight of its integration responsibilities. Goals: Due to the lack of leadership and cooperation amongst themselves, the goals are not being met. IV. Alternatives 1. The company may choose to keep the organizational structure as â€Å"status quo. † 2. The company can dissolve the product development division and allow the engineering and marketing division to collectively coordinate projects; make them interdepartmental associations. 3. They may re-examine the organization hierarchy and redevelop specific departments. 4. Improve interdepartmental boundaries and address operation problems within each group. V. Recommendations I agree that corporate headquarters needs to integrate operations better. In addition, more teamwork on these projects is necessary. The product development department should be disbanded and the marketing research function should be handed over to the marketing. The results of the market research should drive the research laboratory. New guidelines need to be developed. The company may need to implement an incentives program for the purpose of motivation employees to maintain team structure. Employees need to become a key part of goal-setting, planning, and decision making activities. In addition, meetings concerning any change should be held regularly.